🏐 How Telfar is making a statement in the Tokyo Olympic Village this year
AND: LEGOS, The Beatles, Liberia & Veganism
Well shit! We didn’t think it would actually happen, but the Olympics is right around the corner… adding to what will already be a fun summer with tons to do as the world opens its doors (sort of, damn delta variant).
But what’s even more unique about the Olympics this year is the fashion statements being created. Fashion in the Olympics? Sounds weird, but we’re seeing some cool stuff come out of it.
Kim K designing the US women’s undergarments, and the famed and breakout designer of the year Telfar Clemens is making an impact in a space he’s never touched: athleticwear. And it’s a damn cool story too.
Check out how Telfar is making an impact in the Olympics this year… with fresh designs for the Liberia track and field team.
brand of the week
Telfar and the Olympics
what’s in my closet
what’s on the coffee table
upcoming product drops
interested in advertising? click here
This installment of Soirée is free for everyone. I send this email every Friday. If you were forwarded this email and would like to receive it every Friday morning you can join the hundreds of other fashion enthusiasts by hitting the button below.
🧺 brand of the week: SAYE
First developed back in February 2017 under the name Wado, Marta (currently the CEO) asked her co-founders Lizzie and Damian to join. Both immediately jumped at the idea.
The concept of planting trees with every purchase wasn’t a new one… but with a Kickstarter campaign on the horizon, the hope was that they’d at least generate enough funds to cover some of the first production costs. From that moment, they’ve been fully dedicated to the project; dealing with suppliers. developing prototypes, and preparing for the aftermath of an extremely successful Kickstarter campaign.
Their first Kickstarter campaign would lead them to produce over 7,000 pairs of shoes. That’s when they knew that this could be an incredible success. After the campaign, they decided to launch under a completely new name, SAYE. At that point, they became the most funded Spanish fashion project ever. After, they moved the campaign to Indiegogo where they would use it as their primary sales channel until they became mature enough… It allowed them to expand on the project and turn it into an actual company.
Fast forward to 2019, they officially closed the Indiegogo campaign and opened up their first full-scale eCommerce shop.
Now, in 2021, they develop their products out of Portugal to be fully focused on developing vegan products, fair pay, and safe working environments. Both suppliers they’ve partnered with, You Shoes and Eyand, are known for their fully sustainable practices and fair EU working standards.
SAYE has really primed itself to be a sustainable beast - they’ve set ethical standards that are guaranteed and are hyperfocused on using local materials to reduce carbon footprint… which has become an increasing issue in the fashion industry.
🏐 Telfar and the Olympics
If you’ve been living under the rock, then you probably haven’t been paying attention to the Olympic trials.
Tons of news has come out of the trials already… the world record for shotput was beaten after 31 years, Ryan Lochte bracing us with his presence and saying “jeah” again… and fashion?
Yes, that’s right, fashion. The history of the Olympics has proved to be a ground that a ton of fashion designers want to be a part of. We all know Ralph Lauren routinely designs for Team USA, and Stella McCartney developing Great Britian’s wear in 2012 and 2016. And recently Kim K being the exclusive undergarment provider for women in the US.
But, a new designer has joined the ranks. Telfar Clemens announced that he’d be sponsoring and designing uniforms for Team Liberia. Telfar’s name should be familiar to anyone with knowledge of new and upcoming designs. He’s emerged as one of America’s most exciting designers thanks to his signature vegan leather tote bag. It’s been dubbed “the Bushwick Birkin,” and that shouldn’t be taken lightly. Telfar bags are extremely difficult to get ahold of with some purchases taking a year for you to receive them.
The five track-and-field athletes representing Liberia will be outfitted by Telfar, who is a Liberian American. One of the runners, Emmanuel Matadi, hatch the idea after his girlfriend kept talking about the Telfar bags. He reached out to Telfar Clemens and he was immediately on board. What makes this interesting is that the cost of sponsorship is extremely high, and the fact that he hadn’t designed athleticwear before could provide a daunting task. But Clemens isn’t phased and created 70 pieces for the team; including sweats, unitards, duffel bags, and even track spikes. The Liberian flag is featured throughout, along with Telfar’s logo.
Clemens will be releasing pieces inspired by the Olympics so the public can buy. This has sparked an interest for him to add athleticwear to his collection for good.
“These are clothes we want to sell for the rest of our lives,” Telfar recently said in an interview.
So keep an eye out for Team Liberia during the Olympics to get a chance to check out some of the looks. You won’t want to miss it.
👖 what’s in my closet: SUAVS Zilker shoes
SUAVS was created in 2015 with one goal in mind: To create the most comfortable, stylish, and versatile shoe imaginable; a lightweight, easy to clean, easy to transport shoe that can go anywhere and do anything. SUAVS makes breathable and sweat-wicking casual footwear. Designed for men and women on the go, the shoe is made with the softest materials to prevent blistering even when going sockless.
Florida man sues artist over Invisible Sculpture that sold for $18,000 USD [READ MORE HERE]
Paris Fashion Week SS22 street style is a masterclass in layering [READ MORE HERE]
Nike SB is going all-out on dunks for the Tokyo Olympics [READ MORE HERE]
A millionaire who retired at 43 says he took 6 steps to reach his goal [READ MORE HERE]
☕ what’s on the coffee table: LEGOS
Inspired by the iconic portraits included in the Beatles’ famous White Album. 1 picture 4 options - build 1 of 4 unique portraits of the iconic band members, John Lennon, Paul McCartney, George Harrison, or Ringo Starr.
🙏 aesthetically pleasing
💧 upcoming product drops
You are receiving Soirée because you signed up for the free newsletter. Feel free to unsubscribe if you aren’t finding this valuable.
Every email will get better with your feedback, so please provide it!
interested in advertising? click here