🖥️ Crypto Fashion: What is it and how does it work?
AND: Team USA, Balenciaga & Carhartt
Welcome to issue #037. This week we’re focused on Crypto Fashion. And with the exploding NFT boom, we’ll explain what it is and how you can get involved.
You’ll notice a significantly different email template today. We’re trying a few new things to help with readability, and focusing on your personal experience.
Let us know if you like the new template. If not? Let us know that too :)
P.S. We’ve got EVEN more recommended items, you lucky son of a gun.
brand of the week
what’s in my closet
what’s on the coffee table
upcoming product drops
interested in advertising? click here
This installment of Soirée is free for everyone. I send this email every Friday. If you were forwarded this email and would like to receive it every Friday morning you can join the hundreds of other fashion enthusiasts by hitting the button below.
Launched in 2013 by famed designers Luke Meier and Arnaud Faeh, OAMC has solidified itself as one of the top skate and street brands out there. Both headed up the design teams at Supreme and Carhartt before they joined forces. And they’ve successfully created a huge player in the luxury space.
OAMC embraces innovative and hand-crafted techniques. Taking inspiration from music, art, film, and photography while being designed in Italy. Giving it that luxurious feel.
Avatars aren’t a new thing. We’ve seen it with early PlayStations, Runescape, and much more.
But before the NFT market boom, the concept had been looked at as gimmicky. Yeah, it’s fun to buy sunglasses for your Bitmoji, but you’re not actually proud of it. Right? (right??). As it becomes more commoditized, fashion brands are realizing the power of immersing themselves in a “gaming world.”
And big money is flowin’ and it’s working.
Decentraland announced that users could make and sell their own clothing for avatars to wear. And a designer I read up on really painted the picture of how massive this is. He spent 1-night developing Japanese-inspired garments. And sold them for $140 each. And made $20k in 1 week. Another company has racked up $7 million dollars in sales selling NFT shoes. Yes. Shoes.
Can you imagine the opportunity here?
Louis Vuitton, Burberry, and Gucci sure have. Louis Vuitton launched their own metaverse where players can collect NFT’s, Burberry created branded NFT accessories and Gucci sold non-NFT clothing for avatars within the Roblox game. But the overall market is still hard to understand and is far from established. At the end of the day, online fashion can’t replace physical purchases.
But it’s definitely in its infant stage. And because of the pandemic, crypto fashion has secured digital relevance. Especially as cryptocurrency becomes mainstream. Some are even considering it a crucial part of the future of fashion and creating.
As we go into the future, it’s not hard to believe that digital fashion will overtake physical sales sooner than we think. It can save manufacturing costs, landfills, and stop overconsumption. And fashion is in desperate need of all those things.
What do you think about crypto fashion? Would you ever buy digital shoes for $16k?
Cool metaverses to check out:
👞 Short pile socks → Human Made is the latest venture from A Bathing Ape (BAPE) founder NIGO best known for its revolutionary and trendsetting streetwear silhouettes, which include tees, button-up shirts, chinos, and small fashion accessories.
👕 Pocket t-shirt → Carhartt, Inc. is an American apparel company founded in 1889. Carhartt is known for its work clothes, such as jackets, coats, overalls, coveralls, vests, shirts, jeans, dungarees, fire-resistant clothing, and hunting clothing.
👜 Faux leather bag → Calvin Richard Klein is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, and jewelry.
Reebok sold by Adidas to Authentic Brands Group READ MORE HERE
Kanye West has already made crazy money off 'DONDA' — and it hasn’t even dropped yet READ MORE HERE
Amazon is offering customers up to $1,000 USD in compensation for defective products READ MORE HERE
An exclusive first look at Pharrell's upcoming Adidas Humanrace Sichona "Blue" READ MORE HERE
Team USA coffee mug → A Kith and Team USA collab. USA 5 rings artwork on one side and Kith classic logo artwork on the second side.
Starman vase → Astronaut motif by Seletti.
T-shirt carpet rug → Crosby Studios Home, a new lifestyle brand that creates bold, playful, expressive home goods and loungewear inspired by contemporary art and material culture.
Mt. St Helens, @rosssvhphoto
YEEZY Gap Red Round Jacket U.S. Release [NOW]
Kanye West DONDA Album Launch Merch Release [NOW]
bentgablenits “WATER & DIRT” Collection Release [NOW]
Stüssy x Tekla Collection [NOW]
YAMANTAKA EYƎ x Kiko Kostadinov Collection [NOW]
99%IS- Vol. 16 “OUR STORY WiLL BE H1%STORY” Collection [NOW]
Balenciaga Hulk Capsule Collection [NOW]
RIOT HILL Fall/Winter 2021 “NO RAIN, NO FLOWERS” Collection [NOW]
You are receiving Soirée because you signed up for the free newsletter. Feel free to unsubscribe if you aren’t finding this valuable.
You can follow/connect with us on Twitter, Linkedin, and Instagram
Every email will get better with your feedback, so please provide it!
interested in advertising? click here