🩳 is baggy... back?
PLUS: The Jazz Age and it's unique impact on today's styles
Well, winter is on the horizon and it’s already cold as shit. But, I do love this time of year for fashion.
Winter lookbooks are out and they already giving us a peek at trends we can expect going into 2021.
I’m already hearing rumblings that streetwear is dead. Do you think this could be the resurgence of well-cut suits, oversized coats, and ties?
I’d bet the farm on it. But it might be a littttllleee different this time around.
Expect bold prints, lots of squares, and red this winter season.
Oh, and leather, leather, and more leather.
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is baggy… back?
Call it what you want, but COVID-19 fast-forwarded remote work. And it completely flipped male fashion on its head.
Skinny jeans are out, baggy shit is in.
Too many workdays spent in those pajamas have had an impact on how we think about dressing every day.
And I’m loving the look.
It will be interesting to see how this affects “going back to work.” Comfort and style will be challenged to mold together in a way it never has before. And it’ll churn out some very unique fashion trends going into the spring next year.
We’ll have to keep an eye out and see.
brand of the week: ShadowhillUSA
ShadowhillUSA is an emerging west coast brand taking on athleisure. They’ve got some really unique designs and NBA stars like Anthony Davis have been caught in the wild wearing their signature hoodies.
what’s in my closet: Bershka fisherman's beanie
Only $13 bucks. Great quality. Perfect to slap on any winter outfit.
this year in fashion history: The Jazz Age 1920-1929
After WWI, postwar optimism was immediate. It was time for a new take on life. The Jazz Age, along with the roaring 20s, gave us opportunity to bring brightness into everything from clothing to music. For the first time, American’s lived in more cities than farms. The nation’s wealth was doubling, and Americans were being swept into an affluent consumerist society. Freedom of expression was ringing.
Jazz became an outlet of musical expression that emerged from independent and popular music styles. All on the backbone of the bonds created between African-Americans and European-Americans during and after the war.
Cars gave people the freedom to go where they wanted. People wanted to dance and live the night away. Dances like the Charleston, the cakewalk, the flea hop were born. The birth of the radio, in which 100 million were sold alone in 1927, became the driver that carried a new message of optimism across the nation.
Men began to challenge the styles of old. Lighter colors replaced black, charcoal, and navy from the previous decade. Shoulder pads disappeared, and men were wearing slimmer and tighter fitting clothing.
By the mid-20s, button-down shirts and softer fabrics became the norm. White striped shirts we’re replaced with an explosion of color. For the first time, every man was dressing to the nines.
how it’s affecting styles today
We’re seeing this trend come back. Exactly 100 years later. With a vaccine roll-out, a post-COVID world is destined to bring the same optimism that the Jazz Age brought in the 1920s.
New winter styles popping out of VOGUE France for 20-21 have already given us a preview into what our version of the “roaring 20s” will look like. A new cut of suits, bold brightness, patterns, and a new take on squares and lines.
Loungewear and streetwear will remind us of quarantines, lock-ins, and depressing times. But with post-virus optimism, the parallels between 1920 and 2020 so eminent that they can’t be ignored.
A sign of exciting times to come.
what’s on the coffee table
For 18 years, illustrator Alice Charbin has been inviting people to escape to the whimsical world of Hermès, where the brand’s iconic orange box frequently shapeshifts and appears in the most unlikely of places. Hermès: Heavenly Days brings together 300 of Charbin’s best drawings from the collaboration in a beautiful package that’s perfect for every bookshelf and coffee table.
20th anniversary of Chanel’s iconic J12 Watch, which was originally inspired by sophisticated lines of America’s Cup Yachts.
SupplyCompass Sustainable Material Guide: Wool Edition [FREE DOWNLOAD]
This guide provides essential wool knowledge; from its extensive material properties, production processes, and product innovations, to its social, animal, and environmental impacts.
Inside Nike’s Radical Direct-to-Consumer Strategy [CASE STUDY]
How did Nike’s share price hit an all-time high in the middle of a pandemic? The American sportswear giant’s success is rooted in a radical direct-to-consumer strategy built around content, community, and customization, and conceived for a post-internet world where brand connections are everything.
See you next Tuesday,
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