🦘 What are the most popular Australian clothing brands?
PLUS: Stella Artois & Drake
Welcome to issue #039. Australian fashion brands have created a serious name for themselves internationally. You probably know them for swimwear, but Australian designers have really kicked it up a notch over the last few years. They're starting to produce some serious high-quality gear.
It's not just that. Aussie brands have taken it upon themselves to practice sustainability in some very unique ways, as the DTC space begins to take climate change seriously.
Now let's go down under. I've put together some of my favorite Australian labels. You'll find brands covering activewear, casual, dressy, and much more.
brand of the week
Australian clothing brands
what’s in my closet
what’s on the coffee table
upcoming product drops
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We’re really on a sustainable theme here, aren’t we? And SunGod is here to let you know.
The London-based company has pioneered an approach to make better and more sustainable eyewear products. While challenging the industry at the same junction. And they’re proven to work in the most extreme conditions. Like summiting Everest, crossing the high seas… you name it. And with a premier sponsorship with the McLaren F1 team, you know they’re the real deal.
If you’re someone who basques in the outdoors regularly, you going to need these for your runs. Timeless design, built to last, and athlete tested. Did I mention they’re also guaranteed for life?
As one of the more prominent fashion labels in Australia, Calibre has been making premium products for men for over 25 years. And their collections are always contemporary and made up of well-tailored casual garments, blazers, and sharp suiting.
Straight out of the Gold Coast, Billabong has been a staple in Australia's beachy fashion scene since its inception in 1973. You'll find some of the best swimwear and ready-to-wear items and a pretty low cost. Can't beat that!
Think of Cotton On as the H&M of Australia. You've probably seen a few stores at your neighborhood mall (when those were a thing). Their items are ridiculously cheap, made with organic cotton, and not too bad of quality. Great if you're looking for t-shirts, underwear, and other basic items.
Country Road touts itself as a holistic lifestyle retailer. Their simple aesthetic has become synonymous with the brand. They cover designs for men, women, kids, and even your home. Perfect if you have a very chill aesthetic.
Completely focused on a western vibe, Driza-Bone has famously crafted oilskin products for over 120 years. Their items are waterproof and they've got unique outerwear that will be a perfect addition to your closet for the fall and winter.
With a focus firmly on workwear, they've become synonymous with quality, toughness, and durability since the 1930s. It really has become an Aussie icon (even in New Zealand), developing workboots and other winter-focused items.
HoMie is a not-for-profit streetwear brand coming out of Melbourne. Their goal is to help support young people affected by homelessness. 100% of their profits go toward achieving their mission. If you're looking for new street-style items with an amazing cause, look no further.
Founded in 1999 and based out of Sydney, Industrie has become a major institution in Australian men's clothing. Their goal is to create practical and affordable items. Another great brand if you're looking for basics.
Created in Sydney, KingGee has been around since 1926. Focused on workwear, KingGee has evolved with the changing needs of the work environment. Their products are industrial, and if you're out in the field often but want to look stylish, you can't go wrong.
Ksubi is one of the more coveted Australian labels in the world. A streetwear-focused brand, Ksubi has brought couture from Australia to the forefront. The brand has been on some famous A-list celebrities... like A$AP Rocky, Kendall Jenner, and much more.
Quicksilver is mostly known for the US surfing scene. But did you know they were founded in Australia first? Wild right. I never know that myself. If you're looking for swimwear, you simply can't go wrong with Quicksilver.
Carrying womenswear and men's clothing, Saba takes on 2 parallels. Unique prints and simple basics. If you're in a warmer environment, you can snag some of these essentials items for this coming fall season.
Another street style brand coming out of Australia, Zanerobe, is known for its joggers and chinos. You can find a lot of really great essential items that are streetwear-focused without breaking the bank.
Akubra is a retailer taking on country living with an Aussie vibe. Straight out of Melbourne, they make high-quality headgear since 1874. It can get a little pricey, but if you're looking for western headwear, this is the place for you.
Assembly Label is a full-on lifestyle brand covering essentials, outerwear, and homeware. And they've got serious warehouse sales on the regular.
Beginning in a shack in Sydney, Barney Cools is one of my all-time favorite Australian fashion brands. They've hit a home run on all spectrums. They take sustainability seriously by using 100% recycled products. And they've got some unique streetwear designs that you simply can't wrong with. Add that with a touch of a 70s vibe.
📿 Bracelet → Heron Preston is an artist, creative director, designer, and D.J renowned for taking conventional themes and reinterpreting them in his genre-bending designs.
🧢 Cap → The Dutch artist Piet Parra created his brand in 2001. In 2005, the streetwear brand was noticed with a first collaboration that became mythical with the American giant Nike.
👕 T-shirt → When it comes to innovative sportswear, no brand does it better than Nike.
Lil Nas X and Tony Hawk controversy over blood-infused skateboards sparks 'Nah he tweakin' meme on Instagram READ MORE HERE
The Met is showcasing one of the largest collections of baseball cards ever assembled READ MORE HERE
Meet the designers on HBO Max’s The Hype READ MORE HERE
Is going fur-free actually sustainable? READ MORE HERE
Ceramic Vase → Hang fresh herbs in your window or show off a few flowers in this elegant ceramic hanging vase.
Deny Designs → A cool pop art mouth by artist Nick Nelson.
Skateboard tray → Porcelain tray with a skateboard motif.
The Backyard House / AD9 Architects, archdaily
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